Minima is my under construction Logo Design Portfolio where I will showcase the design elements of my job in a more in depth and creative way than is possible on this site.
The most important thing with the minima logo was to communicate the name in the most appropriate (minimal) way, while still producing something that was unique and memorable. I knew right away that I wanted to do a custom logotype. Here is a grid representation of the logo:
I like using grid representations in this manner because it really helps you see minute details or inaccuracies you might not see with the naked eye. As you can see, by using a lowercase “a” instead of an uppercase “A” the logo is much more cohesive and the whitespace is more consistent throughout. Not only does the lowercase “a” balance the logo better, it also made the logo a touch more unique.
My inspiration for the style of “a” that I used was Chalet Paris 1960 which actually showcases my favorite “a” in typography. Here are side by side comparisons between the minima “a” and the Chalet Paris 1960.
The major similarities between the two reside in the bowl where the curves are nearly spot on. The only in your face difference is in the spur where I decided to keep it straight to maintain consistency in the type. There are maybe more similar “a’s” out there, but like I said, Chalet’s was where I drew my inspiration from.
The end result of this logo ended up being everything that I wanted it to be. It is simple, memorable, minimal.
I love minimalism. I also love this.
really looking forward to the portfolio site. i think there are way to many sites that show a ton of logos without any detail or info behind them… and not nearly enough places to find a showcase of great logos that go hand in hand with background development detail, which i feel is really where people can learn.