‘Logo Design Love’

I read this Tom Geismar interview on Logo Design Love today and I suggest anyone interested in logo design read it, too. Tom is truly one of the great logo designers of our time and his firm Chermayeff & Geismar, inc. is responsible for some of the most icon logos of all time including Chase, Mobil, the Rockefeller Center and my personal favorite NBC. The firm’s logos are a testament to the fact that a good logo does not and should not require the use of photoshop or illustrator filters in order to be unique.

Further reading on Chermayeff & Geismar can be done on this article from Logo Design Love and this article from AIGA.