‘typography’

One major problem a user experiences when trying to stay on top of celebrity gossip on the Internet is that most celebrity news sites have a lack of direction and clear organization. Le Gossip aims to change all of that by striving to deliver better information on a more organized platform.

This quick project was the brainchild of my business partner Troy Osinoff and myself. Designing the Le Gossip brand was far from easy. We did extensive research on the pros and cons of typical celebrity news sites, took the typical headlines and photo albums and essentially made the path to information a more concise and easy for the visitor. The site is scheduled to hit the web early next week.

Logo Design Process
We wanted to position the site as being more MTV-cool and less TMZ-cheesy. The logo itself was made to appeal to young women and teens. It is clean and simple, but rough in a way that makes it look like Zac Efron’s hair when he wakes up in the morning. Here is the grid representation and kerning model for the logo:

Earlier versions of the logo I did seemed a little bit too kids-boppish and I think that this one does a really good job at staying more age-neutral, yet hip.

One of the hardest things to do in design is to create custom typography. There are a lot of pieces that need to come into consideration and it takes a lot of talent to do it right. Having recently started to develop my own typographic skills, I was starting to get a little cocky. In those prolific moments when I find that I am starting to lose my humility I usually find that browsing Behance is a nice cure. It was there that I stumbled across most of these brilliant examples of typography and I figured I’d share them with you in case you hadn’t seen them.

Minima is my under construction Logo Design Portfolio where I will showcase the design elements of my job in a more in depth and creative way than is possible on this site.