Graphic Design Blog

I read this Tom Geismar interview on Logo Design Love today and I suggest anyone interested in logo design read it, too. Tom is truly one of the great logo designers of our time and his firm Chermayeff & Geismar, inc. is responsible for some of the most icon logos of all time including Chase, Mobil, the Rockefeller Center and my personal favorite NBC. The firm’s logos are a testament to the fact that a good logo does not and should not require the use of photoshop or illustrator filters in order to be unique.

Further reading on Chermayeff & Geismar can be done on this article from Logo Design Love and this article from AIGA.

One of the hardest things to do in design is to create custom typography. There are a lot of pieces that need to come into consideration and it takes a lot of talent to do it right. Having recently started to develop my own typographic skills, I was starting to get a little cocky. In those prolific moments when I find that I am starting to lose my humility I usually find that browsing Behance is a nice cure. It was there that I stumbled across most of these brilliant examples of typography and I figured I’d share them with you in case you hadn’t seen them.

Minima is my under construction Logo Design Portfolio where I will showcase the design elements of my job in a more in depth and creative way than is possible on this site.

“I could ramble on about how talented Jared Lunde is at programming and design, but like any other artist or dedicated professional, I believe it is best to let his work speak for itself. After engaging with Jared and similar vendors on countless large projects, however, I can honestly say there is one thing that truly …absolutely…unequivocally set him apart from the rest: the process. In a business environment in which your success is becoming more and more interdependent with the success of outside vendors, I wholeheartedly felt Jared took the time to understand my needs and my goals which he then translated into the final product. He gave me a powerful level of confidence in his abilities that eventually developed into an incredibly trusting customer-client relationship.”

Frank O’Driscoll
E-Revenue Project Manager
American Cancer Society
Eastern Division, Inc.

There is no such thing as a How To or DIY guide when it comes to logo design
Having been in the field now for a while, I’ve read a lot of opinions and guides on logo design. Do this, don’t do this, you need to have this. For the most part, it is all rubbish. As disappointing as it is to hear or say, some people just do not have it.

Read the rest