Logo Design Blog
Evaluate and discuss Logo Design with me.
One major problem a user experiences when trying to stay on top of celebrity gossip on the Internet is that most celebrity news sites have a lack of direction and clear organization. Le Gossip aims to change all of that by striving to deliver better information on a more organized platform.
This quick project was the brainchild of my business partner Troy Osinoff and myself. Designing the Le Gossip brand was far from easy. We did extensive research on the pros and cons of typical celebrity news sites, took the typical headlines and photo albums and essentially made the path to information a more concise and easy for the visitor. The site is scheduled to hit the web early next week.
Logo Design Process
We wanted to position the site as being more MTV-cool and less TMZ-cheesy. The logo itself was made to appeal to young women and teens. It is clean and simple, but rough in a way that makes it look like Zac Efron’s hair when he wakes up in the morning. Here is the grid representation and kerning model for the logo:
Earlier versions of the logo I did seemed a little bit too kids-boppish and I think that this one does a really good job at staying more age-neutral, yet hip.
I read this Tom Geismar interview on Logo Design Love today and I suggest anyone interested in logo design read it, too. Tom is truly one of the great logo designers of our time and his firm Chermayeff & Geismar, inc. is responsible for some of the most icon logos of all time including Chase, Mobil, the Rockefeller Center and my personal favorite NBC. The firm’s logos are a testament to the fact that a good logo does not and should not require the use of photoshop or illustrator filters in order to be unique.
We are all well aware of how hard a lot of Brandstackers work when coming up with their clever, witty and absolutely original ideas. Well life just got a little easier for them and all of us! I present unto you the Brandstack Brand Name Generator
Minima is my under construction Logo Design Portfolio where I will showcase the design elements of my job in a more in depth and creative way than is possible on this site.
There is no such thing as a How To or DIY guide when it comes to logo design
Having been in the field now for a while, I’ve read a lot of opinions and guides on logo design. Do this, don’t do this, you need to have this. For the most part, it is all rubbish. As disappointing as it is to hear or say, some people just do not have it.